Apple has signed a multi-year content agreement with Oprah Winfrey

Together, Winfrey and Apple will create core programs that “embrace its unparalleled ability to connect with audiences around the world,” the technology giant said in a statement Saturday.

Apple has announced a multi-year content partnership with producer-host Oprah Winfrey to promote original programming in the growing video streaming war.

Together, Winfrey and Apple will create core programs that “embrace its unparalleled ability to connect with audiences around the world,” the technology giant said in a statement Saturday.

“Winfrey’s projects will be published as part of a lineup of core content from Apple,” the company added.

Winfrey is the CEO of Oprah Winfrey Network (OWN), a US television channel owned by Harpo Studios and Discovery Inc.

Video streaming is a lucrative business today and Amazon and Netflix are currently leading the market.

Apple recently announced content deals with Reese Witherspoon and Steven Spielberg.

“Netflix previously announced a multi-year production deal with the Obama family, and reportedly paid about $ 100 million to secure a deal with Shonda Rhymes, the creator of ‘Gray’s Anatomy’ and ‘Scandal’,” Verge reported.

Leave a Reply

Your email address will not be published.