Great panel performance for the price, vaguely smart features

April 1, 2022 0 Comments

Detailed Review of Shinco 55 Inch 4K UHD Smart LED TV

If you’re looking for a 4K HDR TV for around 35 35,000 and a larger TV (in size), you might want to consider the Shinco 55-inch S55QHDR10 4K HDR TV. Its image performance is really good for the price you ask, especially since the panel you get is a Samsung VA 10-bit panel with HDR 10 support and 55-inch! Smart features are vague so you may want to spend an extra 6k and invest in a 4K Fire TV stick. Now that we’ve simplified your purchasing decision, let’s dive into the review.

Key specification at a glance

Panel size: 55-inch (also available in 49, 40 and 32-inch options)
Panel type: VA
Panel resolution: 3840 x 2160 – 4K
Panel refresh rate: 60Hz
HDR 10 support: Yes
Dolby Vision Support: No.
HDMI port: 3
USB port: 2
Bluetooth: No.
Wi-Fi: Yes
Ethernet: Yes
Speaker: 2 x 10W
CPU: Cortex A73 Dual Core 800MHz
GPU: Dual Core Mali450-540MHz
Built-in storage: 8GB
OS: Android 7 (AOSP)
Price: Rs 36,990

Construction and design

With the Shinco 55-inch 4K TV making things off, it’s not the thinnest thing that’s right. You could argue that the Mi TV Smart TV 4 Pro is a really thin TV and although we agree with that, we say that the Shinco has direct backlighting which results in better image performance than the edge-light Mi TV 4 Pro. We’ll talk more about that in the Performance section. The TV has a plastic shell with a shiny bezel that can be reflected in direct light. The bottom bezel of the TV is thick and this is because it has two 10W front-facing drivers. Most TVs have a downward driver and the sound quality will vary depending on your entertainment system or the table on which you place the TV. The front facing speakers are a bit clearer in my opinion. Considering the price and size of the TV, the three borders are relatively thin and the lower bezel logo is smaller and smoother for the viewing experience. You can mount the TV to the wall or place it on a table. We put the TV on a tabletop using the two feet that came in the box, which is made of metal. The metal feet are extremely well made, hold the TV tightly and are quite thin. The space between the table and the bottom bezel is large enough to fit your gaming console. Considering the speakers at the bottom, you can have a comfortable soundbar without having to worry about covering any part of the display.

Overall, the construction of the TV is strong, especially the table top stand that comes in the box. Its design is minimal. You will also find wall mounting brackets in the box. The build and design are good considering the price of the TV.

Ports and connections

For connectivity, the Shinco 55-inch 4K TV has three HDMI ports with HDMI 3 ARC enabled. On the side, the TV has two USB ports, an SD card slot, a 3.5mm port, an HDMI 3 port and an optical port. On the back, you have an antenna port, 2 HDMI ports, 2 AV ports and an Ethernet port. The power cable user is not removable. To the right of the TV, you have physical control. If you want to use the keyboard feature on the remote control, you need to use the provided dongle that will receive a USB port, so keep that in mind. The TV supports Wi-Fi but sadly, there is no Bluetooth.

Again we are happy with the port selection on TV. There is ARC and 3.5mm for your audio options. There are 3 HDMI ports which is enough for this price and 2 RCA inputs for your old PS2 or DVD player or set-top-box.

Display and image quality

The Shinco 55-inch 4K TV has a 10-bit VA panel made by Samsung. Thanks to the 10-bit panel, the TV has 4K capability with HDR 10 support. The brightness of the panel is 350 nits but in our experiments, we found that the TV is bright enough to use the content. Below we will highlight TV performance using three types of content – 4K HDR, 1080p and gaming content.

4K and HDR playback

For 4K HDR content, we’ve played some of our standard clips from Netflix including Daredevil, Star Trek and more. The manufacturers tell us that the brightness of the TV is 350 nits which is much less than the requirement of HDR but in this price category it is consistent with what we have seen on other TVs. The good news is that the content can be viewed well even in an illuminated room, and the downside is that the sequences seem to be less than they should be in the dark when viewing HDR content. You can turn off HDR playback via the TV’s settings to get SDR playback, and this can help with some content in dim light situations.

We played DareDevil and Star Trek Discovery from Netflix. In Daredevil Season 2 Episode 3, in the stair fight sequence, we get a faint and intense feeling with visible fidelity. In some parts where the light is low, there is a clear clarity of the action sequence. There are some sequences where we want it to be brighter, but it’s still readable.

1080p content

For full HD content from sources like Netflix, Prime Video, Hotstar and YouTube, Shinko TV does a good job. It creates bright images that are easy to see even in an illuminated room. Shows such as Young Sheldon and The Big Bang Theory show good visibility on the panel with bright conditions.

Speaking of modes, whether it’s for 4K HDR content or full HD content, you may want to stick with dynamic or lively presets as both give the best results. There is also a ‘soft’ and ‘echo’ mode available but they lower the backlight a lot to get an enjoyable experience. One downside is that there are very few image settings for you to manually tinker if you want to set the image yourself.


In terms of gaming, we played Doom on 4K SDR. For the indoor sequence, the game’s visuals look detailed and the gray and silver techies blend in with the satanic interior. The exterior looks a bit over-saturated and the transition from dynamic to standard preset helps.

For 4K HDR gaming, we’re back to Gears of War 4. One good thing about Gears 4 is that the game has a split screen mode with a built-in HDR slider to show you what the content looks like when HDR is on or off. The Gears of War 4 HDR looks detailed and immersive and has no noticeable input lag. Another game with HDR slider is Battlefield 1. The opening segment of Battlefield 1 has a terrifying battle-devastated atmosphere and looks detailed and immersive, from the sound of the game’s bullets to the flash of the mouth.

Overall, gaming on TV is fun. Considering the price and size of the TV on offer, its gaming performance is impressive.


The Shinco 55-inch TV has 2 front firing speakers and it is possible that due to the firing nature of the front of the speakers, they sound clearer than what we have seen in this price segment. A clear channel changes when objects move from left to right or opposite on the screen. This is evident in the motorcycle chase sequence or when a plane flies across the screen and when a fire occurs while gaming.

When it comes to output, however, a lot has to be desired. Watch the Cyberpunk 2077 E3 2018 trailer on YouTube and you will notice that at less than 60 percent volume, it sounds louder and fills the room. However, the alloy has a distinct lack. Even adding a budget soundbar like the Mi Soundbar improves audio output. Audio from TV shows like Soap Opera and Young Sheldon or Big Bang Theory is loud and clear and quite enjoyable. This is because such shows rely more on dialogue than on a background score that is clearly and easily heard on TV speakers. There are modes like ‘Standard’ and ‘Theater’ and they work occasionally for watching movies but if there is an immersive experience that you want, then you need to invest in a pair of external speakers like a soundbar. That said, the TV audio experience is better than what we’ve seen on TV in this price range.


The Shinco 55-inch 4K TV runs on Android 7 but it is not an Android TV which is an inconvenience considering how much we like the picture performance of the TV. This is AOSP. We’ve reviewed several AOSP TVs in the past, including their own custom launcher, and the UI experience has been admirable with a disappointing streaming service experience locally. Apps like Netflix and Prime Video are only capable of running their mobile version and not the correct Android TV version. This makes navigating the app’s UI more complicated and also reduces the quality of content playback. The only app that worked perfectly with the keyboard typing experience and navigation is YouTube.

Overall, the UI is the weakest aspect of the TV’s otherwise strong image performance. To get the most out of it, you should use a 4K capable streaming stick

Remote control

Place the Daiwa TV remote control and the Shinco TV remote control next to each other and when the logos are removed, you can’t tell from one to the other. Because the manufacturer of the TV is the same company. Like the Daewoo TV, we’ve reviewed, there’s work on both sides of the Shinko remote control. You have a traditional remote control with functions like power, number pad, source, settings along with shortcuts from YouTube and Netflix. A full QWERTY keypad on the other side of the remote. This is especially helpful when logging in to services like Netflix or Prime Video (a native app on TVs OS). As mentioned above, these services are the mobile version because the TV runs on AOSP so the login process can be quite cumbersome. The QWERTY layout of the remote control is a bit wider than I would like but it is a compromise to have a 2-in-1 setup. The buttons are rubbery and you have to press down with some force which is a good thing. This ensures that you do not accidentally press the wrong key when using the other side of the remote control.

On the other hand, traditional controls are easier to use with one hand and the buttons are just as rubbery and clicky as the other side (QWERTY).

Overall, the remote control is functional and adds functions like a mouse pointer and QWERTY keypad that really help to navigate the UI.

The last row

As we said at the beginning, TV has great photo performance for the price. Everyday content looks rich, gaming is fun and if you have a 4K capable streaming device, you can get the most out of TV. The front speaker adds audio experience from the TV. On the downside, the TV’s UI is depressing and not worth watching. It is understandable to invest in a streaming stick like Fire TV. If you have a budget of around Rs 35,000 and you want to get a big screen TV then you can consider Shinco 55-inch TV. It definitely offers a price for money and gives Xiaomi TV a run for its money as far as image quality is concerned. As for the smart capabilities, however, it lacks behind what Xiaomi offers.

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