IBM and their Salesforce consulting firm, Bluewolf, today announced the launch of a new practice aimed at enhancing digital transformation in India. The new practice will combine Salesforce’s Einstein (AI) and IBM’s Watson (AI) to improve their offerings.

Full press release below

Mumbai, 13 February 2018: Global Salesforce Consulting Agency Bluewolf, an IBM company, today announced the launch of a new practice to drive digital transformation and customer experience in India with CRM’s world leader Salesforce. The dedicated practice will leverage BlueWolf’s deep skills and delivery capabilities, combined with the leadership of Salesforce, Augmented Intelligence (AI) and IBM, to help clients value their experience in clients – in any industry – with knowledge and design-thinking.

According to BlueWolf’s annual State of Salesforce report, 88 percent of IT professionals say that the top two reasons their companies use Salesforce are to gain and retain customers, above all other business goals. Salesforce’s growing market demand demonstrates an equally compelling need for BlueWolf; As one of the platform’s long-standing Global Strategic Consulting Partners, IBM’s scale and reach. Together, IBM and Bluewolf have deep expertise that enables design-driven transformation into salesforce across sales, services, marketing and IT.

Lula Mohanty, Managing Partner, GBS, IBM, said, “Through over 10,000 successful salesforce projects worldwide and across Asia-Pacific, we are delighted to bring this successful partnership to India. Enabling developers to integrate IBM Watson services into Salesforce will enable insights from unorganized data inside or outside an enterprise, and customer data provided by Salesforce Einstein to make smart, quick decisions across sales, services, marketing, commerce and more.

The Bluewolf India Salesforce practice reinforces that commitment with a proven consulting approach that encourages collaboration between customers and industry experts. The practice brings specialized Salesforce Einstein and IBM Watson resources, data scientists, business processes and integration leaders and global delivery that prioritize the customer experience at the core of each engagement and enable clients to quickly innovate and fully support Salesforce travel.

Eric Berridge, CEO of Bluewolf, said: “As a global leader in the Salesforce Implementation Ecosystem, we will focus on results-driven consulting that puts customer and employee experience at the center. We are pleased to bring our global expertise to help companies achieve their business goals in India.” ”

Last year, IBM and Salesforce announced a global strategic partnership to provide joint solutions designed to facilitate artificial intelligence and enable companies to make smarter decisions faster than ever before. In partnership, IBM connects Watson and Salesforce Einstein to enable a new level of intelligent customer engagement across sales, services, marketing, commerce and more.
Sunil Jose, SVP and Country Leader, Salesforce India, said, “This launch in India strengthens IBM’s commitment to the Salesforce ecosystem and the close collaboration between IBM Watson and Salesforce Einstein. As we enter the Fourth Industrial Revolution, we will continue to empower companies of all sizes and industries to redefine customer experiences for the use of AI within their organization, giving AI every new shape of intelligent decision making faster than ever before. ”
Salesforce and others are trademarks of Salesforce.com, Inc.

About Bluewolf, an IBM company
Bluewolf, an IBM company, is a global salesforce consulting firm committed to creating customer and employee experiences that return to innovation. We enable companies of any size and industry to provide deeper, personalized customer moments with augmented intelligence (AI) as a competitive advantage – now. Using our patented project delivery solution, Bluewolf Sightline 7, we’ve reduced installation time and got faster results with less risk for customers worldwide, such as T-Mobile, Mercedes-Benz and AmerisourceBergen.