Kaspersky Reorganizes Product Portfolio for Home Users, Unveils Green Beer
The company has also launched an interactive campaign where customers can play some games to win prizes and gifts up to Rs 8 lakh.
Kaspersky has redesigned its products and updated the core range of solutions for home users. The company has also launched a green beer called its Data Guardian, Midori Kuma. There is also an online campaign so that users can participate in winning prizes.
Read the full press release below
Terms like ‘cybersecurity’ and ‘cyber attack’ always remind us of the serious threats and problems associated with Internet users worldwide and make us all feel depressed and anxious. What if we tell you that ‘anxiety’ is now out of the equation? Kaspersky Lab একটি one of the world’s leading multinational cybersecurity and anti-virus providers whose top products protect millions of Internet users worldwide from cyber attacks and protect their online data পণ্য has redesigned and updated its range of products. Solutions for home users, and these products are now available in brand new packaging! And it’s not just plain packaging but a fun twist to ensure cyber security with their mascot — Green Bear!
Green Bear — also known as Midori Kuma – is Kaspersky’s Data Guardian, which is ready to bring product awareness to millions of people around the world and has already visited many countries to demonstrate Kaspersky’s vision of a friendly way to deal with cyber security. Midori Kuma will not only help you defeat cybercriminals but will also remind you that Kaspersky Lab is always behind you in terms of online data security.
Kaspersky Lab is launching www.kasperskygreenbear.com, a fun interactive campaign that offers customers exciting competitions and prizes and gifts worth a total of INR 8 million / -, play online games and even win the latest gadget! You can now participate in two competitions called Play & Win and Buy & Win which will be open from today till 31st December 2018.
For the Play and Win competition, all you have to do is play an online game like “Cyber Security Run” or “Flip and Match” and score in the top 5. The top 5 weekly winners of each game will be announced as mentioned above. Website exclusive Kaspersky Lab Merchandise will win. After the game, users can also download a free e-copy of the CyberWorld Survival Guide, an insightful PDF that talks about different ways to deal with different types of cyber threats. No purchase is required to participate in this contest. There is something for everyone!
For the Buy and Win competition, each purchase of selected retail box products from Kaspersky Lab, such as Kaspersky Anti-Virus (KAV), Kaspersky Internet Security (KIS), and Kaspersky Total Security (KTS), will give you a guaranteed gift for the Internet: Android KISA) The price of each is INR 365 / -. Also, every purchase gives you the right to be in the race to win exciting prizes through lucky draws! A total of 309 prizes include e-bikes, smartwatches, smartphones and a helmet. The buy and win offer is led by Kaspersky Distributor VR Infotech.
According to Mr. Nikhil Dudwadkar, Marketing Manager – South Asia, Kaspersky Lab, “The Green Beer Marketing Campaign is an exciting way to connect with our customers and re-introduce ourselves as a cybersecurity brand. Our fun and caring friend, Green Bear is our Data Guardian who works to protect Kaspersky Product users from cybercriminals and protect their valuable data, and his presence in all our packaging reinforces our policy: Let there be a cybercrime-free world. Our campaign, which includes end-consumer competition, will not only help us connect with our customers, but also build a strong and loyal customer base that will easily remember Kaspersky in the moment he remembers Green Bear. Our initiatives on social media are also an effort to recall a great brand and expand our global customer base. ”
So, don’t miss a great opportunity to be a part of this new campaign and win exciting prizes! Also, be sure to check out the great Kaspersky products you can use to get a safer Internet experience.