The company already has 150,000 users in India and aims to increase the number of users in the country to 1 million by the end of 2016.
Canva has announced its official entry into the Indian market. Canva is an online graphic design platform based in Sydney, Australia and looking to expand its presence in India. The platform is already being used in more than 179 countries with over 5 million users worldwide in just two years of its launch. India has 150,000 users and canvas accounts for the 4th largest market. The company aims to increase the number of users in the country to 1 million by 2016.
Read the full press release below
Canvas has announced its official launch in the Indian market. The online graphic design platform based in Sydney, Australia, with an office in the Philippines, seeks to expand its presence in the country. Canvas aims to make graphic design surprisingly easy for everyone, allowing users to create professional quality designs. Despite its Australian roots, canvas has already been used in more than 179 countries, with more than 1 million designs created on the platform each week.
Coming to India
Canvas, which has reached 5 million users worldwide in just two years of launch, already has 150,000 users in India. Indian users, responsible for Canva’s 4th largest market, have already created over 1 million designs.
The company aims to reach 1 million users in India by 2016.
With over 2,000 users signing up every day in India, Canvas is seeing significant growth in the local market, strengthening its quest to become more deeply involved in local conversations around the simplicity of design and the role of the Internet in driving it.
“We are incredibly excited to launch Canvas in India. It is already one of our top five markets, and we see that it will become a bigger market for us. We will invest in local marketing, business development and brand partnerships in India with the aim of reaching out to Indian social media marketers, bloggers and small businesses about canvas and empowering them to create their own beautiful designs. We will also launch our Canvas Expert Partnership in India and work with local companies to help Indian users get the most out of the platform. We have decided to launch in India because it is already a key market for Canvas, and we think it has a lot of potential to grow, especially considering that Indians are known as the earliest adopters of powerful aesthetic and new technologies and applications. ” Melanie said Perkins, CEO and founder, Canvas. Canvas experts are local firms that work closely with Canvas and represent the platform at events, organize trainings to get the most out of the platform’s potential, and work with the local community.
Localization design – India-specific elements on the canvas
“Design in India brings a lot of color, vibrancy and a multicultural policy background that is local to the Indian consciousness. For this reason, we are launching a customized festival themed template for digital marketers, bloggers and designers in India during the upcoming festive season, ”said Melanie Perkins, CEO and Founder, Canvas, commenting on the company’s decision to offer customized Indian design. Its design is an element of the library. Canvas now has cards and templates for social media posts for celebrations like Durga Puja, Dussehra and Diwali.
Funding and expansion
The company recently completed a রা 15 million series of funding rounds to expand its platform, a service now used by more than 5 million marketers, designers and businesses. The company is now valued at $ 165 million. Canvas will use the funds to grow its team, grow products and expand globally. The fundraising follows the success of Canva’s recent launch Canva for Work, a subscription offer for businesses. The fund investors were led by Felicis Ventures. They were joined by current investor Blackbird Ventures, Matrix Partners, and new investor Vaner Capital, an investment team from Gary Vanerchuk. Hollywood actors Wayne Wilson and Woody Harrelson have also invested in the company.