Will Samsung take its entire ecosystem to Tizen?
According to a recent report published by the Korea Times, Samsung is likely to move its entire gadget arsenal to run on the company’s proprietary operating system Tizen OS. While no confirmation has been found, Samsung has for some time been aspiring to be the largest OEM of Google’s Android stability with Tizen. In India, smartphones from Samsung’s Tizen-powered Z lineup have performed well, especially among first-time and budget smartphone users. This, among other reasons, has prompted Samsung to consider Tizen as the preferred ecosystem in the near future.
Signs of promise have been shown, and Samsung has the numbers to show it. Its Tizen-powered mobile devices have seen reasonable success, and with the Gear S2 smartwatch running on Tizen OS, Samsung tested a successful commercial ground with Tizen OS and an integrated ecosystem before launching Tizen as a larger, larger and integrated operating system. Systems for its smart device lineup in the near future. As for Android, the OS has yet to offer a level of app support and extensive integration, but if there is one company that has the ability to pull out a page from Apple’s book and nurture it, it is Samsung.
The route, though, may not be easy. Apple was one of the first companies to integrate deeply with its operating system, iOS, device hardware, and maximize efficiency and power consumption. It allows all of its operating systems – iOS, macOS, watchOS and tvOS – to synchronize with each other when needed, so Apple provides an array of uninterrupted functionality across all of its software platforms. This has given Apple the ability to offer the same, essential features across all of its devices, regardless of the limitations of the form factor.
Samsung, here, has more possibilities in the form of different types of gadgets to include Tizen. The process, however, is difficult. For one, Samsung is one of the most important companies for Google in terms of Android OS, and the level of Android offerings that Samsung’s versatility and developer support was crucial in surpassing Apple in the United States in smartphone numbers. To move away from Android, Samsung needs to offer a solid suite of apps and, in fact, ask its users to switch to Tizen-specific apps instead of the regular choice Android offers. This will happen when Samsung gains the confidence of developers to create apps for them, and at the same time convinces its users that migrating to Tizen OS will actually be an upgrade over Android, and not a compromise from Android OS.
The prospects are lucrative for Samsung, and transforming Tizen into an ecosystem is the next step in maintaining Samsung’s dominance. The big hurdle, though, comes from the market that Samsung has created for itself. The company is a trusted maker of Android devices from a variety of price brackets, and its user base has grown from the overwhelming acceptance of Android as a simple, user-friendly interface. Tizen, so far, has virtually no flexibility or number of apps to compete with Android. Also, at the time of the birth of iOS, the iPhone was a special kind of device that introduced the ‘smart’ mobile device to the world and Android was not used then. The current world is full of mobile devices, and such innovations are much more difficult now than they were then.
Should Samsung go for its own ecosystem instead of growing up on Android? On the positive side, having its own ecosystem for devices will give Samsung unlimited control over introducing features, pushing updates, and doing much more than it currently can. This will allow Samsung to offer seamless integration of services across its smartphones, tablets, smartwatches, televisions and more. These are, in a nutshell, everything a company wants to succeed. On the other hand, moving away from Android would mean that Samsung would have to come up with something Too much Interestingly, and the current generation of Tizen OS gives virtually no reason for any Android user to switch to it, unless he is a huge Samsung fan. It can also take ages to get broad developer support that points to Android and iOS.
The task is daunting, even for a large company like Samsung. This, though, should be considered every reason for Samsung’s push. Innovation is crucial to pushing the boundaries of technology, and although Tizen hasn’t been a game-changer to date, it will be interesting to wait and see if that happens.
PS: Apple vs Samsung battle for electronic dominance will turn into Level 2.0, if it really happens.